When you serve your customers 24/7, like many convenience stores/gas stations, it’s increasingly important to offer high-quality food around the clock. That was one of the key motivations behind Kwik Trip’s decision to offer fried chicken at its stores and to install Restaurant Technologies’ Total Oil Management system to help do it.
Kwik Trip is a family-owned company of convenience stores based in La Crosse, Wisconsin, with more than 25,000 co-workers at 600+ stores in Wisconsin, Minnesota and Iowa. The company has been offering healthy snacks, cheeseburgers, breakfast sandwiches and pizza since 2002. It recently made the decision to offer fried chicken at several of its locations.
This decision was rolled out by Retail Food Service Director Paul Servais who has been with the company for 21 years. He said, “Whatever food program we decide to roll out, my team gets it done at store level, such as our new fried food program just implemented at many Kwik Trip locations.”
Servais added, “Our hot food program been around a while and I think we’re good at it. We decided to enhance and expand that program into fried chicken in fall of 2018. Our goal was to grab the customers at lunch time looking for a two- or three-piece tender, and also help build our dinner daypart with eight-piece chicken dishes, whole birds and things like that.”
The company learned about Restaurant Technologies and its Total Oil Management system through the industry.
“As we started looking into it and asking questions of our industry peers and other people in our market, Restaurant Technologies’ name kept popping up. We started looking into it and made some phone calls. They presented, and we got it into our stores.”
Installing Restaurant Technologies’ oil management system was first tested in five stores. Once proven successful, Kwik Trip started a rollout plan to have the oil management system in every store with fried chicken by October 2020. “It was a big program,” Servais said. “We started with just five stores, and today we have over 350 using it. By October, we plan to be at over 500!”